Recently, in a sales session, we introduced the idea of having a sales team construct a sales story of their last major sale. We went from how the customer’s organization became aware of the product through how marketing, inside support to include engineering and of course sales participated. Most of us would relate it to Read More …
An excerpt from the book, CAP-Do: We now live in a world of excess supply and Leaders get hired to grow revenue. For the past 20 years, Lean has been sold from a perspective that faster, better, cheaper wins in the marketplace. It puts a high degree of value product/goods dominant logic (GD-Logic) thinking. Lean Read More …
In marketing, we consider the triggers that we need to capture the minds of our consumers. We look at how we combine the three components of value from a Service Dominant Logic perspective, of course: Three components of Value: Functional (Know): This is the practical side where we help solve problems, resolve issues, get projects Read More …
I introduced the SALES PDCA framework in the book, Marketing with PDCA. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA stage, the team is empowered to make Read More …
This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Read More …
What people forget about Lean is that it is the change agent for an organization. This is what attracted me to apply it in the sales and marketing arena. When we sell a product to a customer, we are often asking them to change their behavior or the way they do things. Most of us Read More …