Everyone is talking about conversations but are we really having them? Are 90% of conversations incorporated in 140 characters or thinking of the latest sound bite to get our message across? In Russ Unger’s new book Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) he discusses the ability to communicate and the practice Read More …
So much has been written about Buyer Personas, Empathy Maps, etc., I have resisted sharing how I create mine. I am not sure that I can add anything new, but a slightly different perspective may be worth something. I have found most Personas as an exercise that is seldom done in the sales and marketing Read More …
This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline Read More …
I wrote several blog posts early this week, Empathy is the Fundamental Principle of Understanding. and Hi-Octane Innovation for your Brain that discussed several uses of meditation. I said in one blog post: Few of us will argue over the power of meditation. It can prove beneficial by providing us clear thought and more energy. Read More …
UX Designer and author, Russ Unger is next week’s podcast guest. We focused primarily on his new book, Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter). However, I could not resist discussing a favorite book of mine that he wrote several years ago and a 2nd edition was recently published, A Project Guide Read More …
Michael Dobson (@sidewisethinker), author of Project: Impossible – How the Great Leaders of History Identified, Solved and Accomplished the Seemingly Impossible – and How You Can Too! was my guest last week in the podcast, How do you Handle an Impossible Project? This is a transcription of the podcast. Download or view the PDF: Handling Impossible Projects Read More …