Empathy is the Fundamental Principle of Understanding.

From my blog post, Do you only Listen through your Ears?: Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search Read More …

Uncovering Compelling Insights

Steve Portigal. author of Interviewing Users: How to Uncover Compelling Insights, is the founder of  Portigal Consulting. He has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine Read More …

Hi-Octane Innovation for your Brain

Today’s sales people are met with great challenges. They live in a world where we all talk about the importance of relationships, but few have the time to build them. Especially when, organizations are making more and more decisions as committees and the actual decision process, let alone the decision maker, is getting harder and Read More …

Biomimicry for Design, Biofield for Sales

The innovative Biofield Entrainment is new on the scene and is proving to have many striking benefits. This exciting new development allows us to address not only the human brain but the entire energetic system. This coupled with Brainwave Entrainment, which has a history of demonstrating incredible benefits dating back to the 1960’s. You can Read More …

How well do you interview?

Steve Portigal (@steveportigal) author of Interviewing Users: How to Uncover Compelling Insights is next weeks podcast guest. Steve is fascinated by the stuff of a culture – its products, companies, consumers, media, and advertising. As he says, all these artifacts and the relationships between them are the rules that define a culture — the stuff Read More …