We are all familiar with the thought of Outside the Box thinking and brainstorming. Methods that surprisingly are not all that productive. However, the alternative is something called TRIZ which to a sales and marketing guy, like me, seems way over complicated. A nice diagram and a simplified explanation of the process are contained in Read More …
Many small organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. On the other side of the coin, people often times start out marketing creating brochures, advertisements and other marketing Read More …
Robert B. Camp holds a bachelor of science degree in engineering from the United States Military Academy, West Point, New York, and a master of business administration from Franklin Pierce University, Rindge, New Hampshire. Robert spent almost 20 years of his career working for Mobil and Lockheed Martin. Throughout his career, he has performed roles Read More …
The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2 –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand Read More …
Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach. Please watch this Read More …
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …