The Value Proposition of Use

Traditional sales and marketing evolved with linear thinking and the traditional sales funnel. In the past Goods-Dominant Logic thinking created a cost-plus price model for products which limits market scale. Scale must be done by creating something better, faster or cheaper or there must be the availability of increasing markets. Many of our products/services are Read More …

Growth is about People, not Process or Product

If you can build a culture of PDCA, a culture of learning, growth becomes part of everyone’s job. It is this aspect I believe that separates good companies from great companies. There is not an internal factor that will be more limiting or more expansive than the people within the organization. Building a learning culture Read More …

Standards create the WOW in Business

Many people see Lean as another process methodology still mired down in the process thinking world of the eighties and nineties. The facts are that companies, such as Danaher, Toyota, Ingersoll Rand and Amazon have embraced Lean thinking or similar concepts and have excelled in the new millennium. What makes these companies stand out? They Read More …

Using Lean as a Growth Strategy

If you are successful at implementing Lean, it is simply not Lean. It’s yours. I first studied TQM back in nineteen-eighties which served as my precursor for Lean. Along the way, I was primarily influenced by Six Sigma, Theory of Constraints and Systems Thinking. I always found my roots and practices best associated with Lean. Read More …

Customer Monitoring 6 Sigma Marketing

The Monitoring (Control) stage is where you learn how to put monitoring systems into place to ensure that their competitive value proposition accomplishes what is intended. This control effort focuses not only on the more strategic value proposition, but also can be set up to monitor specific transactions such as sales, repairs, inquires and other Read More …

Customer Retention w Six Sigma Marketing

The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to Read More …