Value-Based Selling

The Link Between Customer Success Management and Value-Based Selling

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As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …

Finding The Sweet Spot: Balancing Cost And Customer-Centricity

Finding The Sweet Spot: Balancing Cost And Customer-Centricity

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The current economic crisis is forcing companies to make difficult decisions. The challenge is to find the right balance between reducing costs and providing an excellent customer experience. It’s not easy – companies must weigh the costs of customer-centricity against the potential benefits for their customers and their brands. What’s the sweet spot? How do Read More …

Marketing Framework

Utilizing a Marketing Framework in Your Planning

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A marketer must have a strategic plan that aligns with your business goals and objectives. A Marketing Framework can help you create a winning marketing plan by breaking down the process into manageable steps. Whether you’re a seasoned marketer or just starting, mastering this framework can help you achieve your desired results. In this article, Read More …

Brand Strategy

Is Customer Strategy More Important than Brand Strategy?

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Marketing has come a long way since the early days of advertising. The evolution of technology and the internet has made it possible to connect with customers more personally. With data analytics, predictive modeling, machine learning, and artificial intelligence, marketers can make informed decisions tailored to each customer’s needs. This post will explore the difference Read More …

Learning Funnel

How a Learning Funnel Can Boost Your Business

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Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …

VALUEGRAPHICS

How to Create Marketing That Resonates with Your Audience

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It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience’s values, beliefs, and motivations to create a truly effective campaign. Enter Valuegraphics, a powerful tool that can help you create marketing campaigns that truly resonate Read More …