Edge thinking provides a unique opportunity for businesses to uncover new opportunities that may have been left undiscovered through traditional thought processes. It helps businesses focus on the cutting edge of their respective industries and allows them to expand their reach and tap into new markets more quickly. Edge thinking is an important element of Read More …
In business, it is essential to understand your customers’ needs to foster meaningful relationships and create a successful customer experience. One of the key elements of this understanding is awareness of the customer’s “moment of truth” – the point when the customer is most likely to make a purchase or decision about your product or Read More …
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies need to remain flexible and agile when making decisions to stay ahead of the curve. This is where Action Research and Marketing Research come into play. Action Research is a collaborative approach to investigating Read More …
Sales success today requires a deep understanding of a customer’s business and dilemmas. Understanding how to identify, analyze and unlock the sales opportunities that arise from customer dilemmas is important. In this article, we will explore how to identify customer dilemmas, analyze their impact and unlock sales opportunities to help customers become more efficient and Read More …
For any successful go-to-market launch, finding the right product-market fit is key. This means understanding the needs of your market and delivering a product or service to meet those needs. If you don’t establish a product-market fit, all your growth strategies may be for nothing.Your go-to-market strategy should always reflect the success of the product. Read More …
Leonardo da Vinci is well known for his love of art and science and for being one of the most prolific and inventive thinkers ever. He had countless ideas and often found it difficult to keep up with the sheer number of them all. However, he had an unusual method of coping with this: his Read More …