Business901
eBooks are added on a regular basis: Marketing Waste should appear, not be found LSS Marketing Mirror Marketing Poka-Yoke your Marketing
eBooks are added on a regular basis: Marketing Waste should appear, not be found LSS Marketing Mirror Marketing Poka-Yoke your Marketing
I have to admit, I was always and still am a Scooby Doo fan. Those famous words “Scooby Doo – Where are you” still bring a smile to my face. Where are you…in marketing circles seldom do I win a lot points by asking that question. Where are You? Defining your current marketing state can Read More …
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. In 2009, Read More …
Your product or service solves a problem for the customer, right? Does your customer understand the problem you’re solving? Have you been able to put or involve numerical relationships in this problem-solving process? Go back-to-school for a second, maybe even as far back as grade school and think about solving mathematical word problems. Remember word Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
One of my steps in working with a client is that I like to put together their Marketing calendar to understand what they have on the table, events, conferences, advertisement, flyers, etc. They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing Read More …