What is beyond Customer Experience

In this video, Joe Pine explains the final offering in the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth Read More …

The Experience is the Marketing

In this video, Joe Pine explains how The Experience is the Marketing. This is part of the Progression of Economic Value series. This progression is the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Read More …

Progression of Economic Experience –

In this video, Joe Pine introduces the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear Read More …

I am Thankful for the Next Generation

I am inspired by the next generation. This video says it all. Born in an underserved part of downtown Chicago, Natalie and her five siblings had to survive on her mother’s humble teacher salary, moving from city to city to find work. No stranger to adversity, Natalie was determined to make something great out of Read More …

Even Seinfeld used Standard Work

If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …