People will see my comments floating around the Internet on the subject of Lean Six Sigma. I am not an expert and probably take too much liberty in the application of them to even proceed but it was important to me to post my view. There will always be a strong debate between Lean and Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
Following publication of his book “Shaping Things (Mediaworks Pamphlets) “, American Science Fiction author Bruce Sterling share his views and visions at LIFT France 09 about the future of Design, the broad concept of an “Internet of Things”, and reflects on two important issues: Privacy and Recycling. Bruce has been a regular speaker at LIFT Read More …
Only the customer can determine value. Your product or service has zero value in it. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thinking (Vargo and Lusch (2006). If you take this approach and view your Read More …
Dean Leffingwell author of Agile Software Requirements: Lean Requirements Practices for Teams, Programs, and the Enterprise (Agile Software Development Series) was the guest on the Business901 podcast. I talked to Dean so long that I divided the podcast into two parts, Lean Agile Software Train, part 1 and Lean Agile Software Train, Part 2. This Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …