This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …
I believe in an iterative or Agile type of a process in sales and marketing. I think that the typical marketing funnel (Kill the Sales and Marketing Funnel) that sets the framework and deliverables at the start of a cycle is outdated. The primary reason is that it assumes that sales and marketing is a Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
Rarely, do I find researching a topic so easy as I did in researching Dr. Juran and the Juran Institute for my recent podcast, Business Improvement thru Quality, the Juran Way, with Juran Institute CEO Joe DeFeo. The research started by reaching over to my bookcase and reviewing the Quality Control Handbook, 3rd edition by Read More …
This is a transcription of the Business901 podcast, Dr. Jeff Liker on PDCA and Lean Culture. Dr. Jeff Liker celebrated author and authority on Toyota and the Toyota Production System was my guest on the Business901 podcast and we discussed his upcoming book, The Toyota Way to Continuous Improvement (Book release date is May 13th, Read More …