To create a successful marketing event ecosystem, one must understand what one is. A marketing event ecosystem collects isolated events to achieve a common goal. Each event in the ecosystem must be carefully planned and executed to contribute to the success of the whole. There are three key components to a successful marketing event ecosystem: Read More …
In software, users never really “quit” an app; they simply become inactive. This is why onboarding and user success are so crucial to the long-term success of your business. A recent study found that the average user will only return to your app nine times before giving up on it for good. That is a Read More …
A customer value strategy will articulate your company’s approach to creating and delivering customer value. This strategy should consider the needs and wants of your target customer base and your company’s strengths and weaknesses. Once you have a clear customer value strategy, you can start aligning your business around it. This means ensuring that all Read More …
Focus on What Works to Drive Winning Performance and Build a Thriving Community Appreciative inquiry has gained traction as a unique sales playbook. This is because it focuses on the customer and their needs instead of the product or features offered. As such, buyers feel they are being heard and understand how the solution will Read More …
A sales inquiry conceptual map can help you understand the relationships between different concepts and identify the key ideas you need to focus on. To create a conceptual map, start by brainstorming a list of key concepts related to sales inquiry and then link them together with precise phrases. This visual represents the relationships between Read More …
Product development is essential to driving business growth and staying ahead of the competition. Organizations increasingly turn to hyperautomation to reduce costs and gain a competitive edge in today’s ever-evolving digital landscape. Hyperautomation uses artificial intelligence (AI) technologies and advanced automation tools to increase efficiency and optimize processes. By leveraging these technologies and automation tools, Read More …