After interviewing Dr. Michael Balle for an upcoming podcast and a short video series, we continued our discussion. This is a short outtake on Lean Thinking and a few responses on his thoughts about Toyota. Related Information: Dr. Michael Balle is the Gemba Coach at the Lean Enterprise Institute The Ultimate Sales and Marketing Tool Read More …
At TED@MotorCity, Lisa Gansky, author of The Mesh talks about a future of business that’s about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer. Examples across industries — from music to cars — show how close we are to this meshy future. Great Line: “We are more connected Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five Cs of Driving Market Share serves as the template for this transaction. 5 Cs of Driving Market Share is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s Read More …
I had the pleasure of interviewing Jeff Liker celebrated author and authority on Toyota and the Toyota Production System. I was interviewing Jeff about his upcoming book, The Toyota Way to Continuous Improvement (Book release date is April 22nd, Podcast will be later this month) and we wandered off on the question of coaching and Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …