Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
For the next Marketing your Black Belt Program, I am offering a special opportunity. The program is actually designed for Professional Service Consultants that work in a technical field such as Lean, Agile or Six Sigma. It is well suited for the one-person or small consulting company of less than 10 people. This 28-day program Read More …
On the Business901 podcast, Software Quality Assurance Podcast with Murali Chemuturi, we discussed Software Quality Assurance and what Murali considers best practice. I found his position quite different from the Agile and Kanban Software people I typically interview. I think most people in the IT field will find it interesting. This is a transcription of Read More …
I had the pleasure interviewing James O. Coplein, author of the Lean Architecture: for Agile Software Development for an upcoming Business901 podcast. I seem to learn so much from the software community and had picked up Jim’s book to help provide a framework for parts of the Lean Marketing House (Marketing with Lean). I was Read More …
Should you Manage your Organization with Agile Techniques? Steve Denning’s new book, The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century (Jossey-Bass, 2010) was the topic of our discussion. Radical management is a fundamentally different approach to management, with seven inter-locking principles of continuous innovation: focusing the entire organization on delighting Read More …
This Ted Video reminds that sometimes we should not be swinging for the fences,. Maybe trying to have people share our product or service will create more opportunities for us. Interesting ideas brought forth by Rachel Botsman. At TEDxSydney, Rachel says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are Read More …