Customer feedback plays a huge role in shaping the customer experience of any company. Unhappy customers are not afraid to let others know when they feel something has gone wrong or could have been done better. That goes for positive and negative feedback, so any company needs to align internal processes, strategy, and technology to Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …
As marketers struggle to stay ahead of the competition and keep up with technological advancements, Artificial Intelligence (AI) is becoming an integral part of marketing activities and strategies. AI is key to crafting innovative marketing activities that stay fresh and are tailored to meet the needs of a given audience. AI is revolutionizing the way Read More …
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product, finding the perfect product positioning can be particularly challenging. A good product positioning should be able to attract potential customers and drive early sales. After all, Read More …
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To stay competitive, you need to leverage new technologies in your loyalty marketing. Web 3.0 is the third generation of the internet, full of potential in loyalty marketing. Read More …
In the ever-changing world of product development and design, businesses must stay ahead of the curve and continue to innovate to remain relevant. Adaptive design is essential to modern product development, as it allows businesses to create products tailored to their customer’s needs and expectations. Adaptive design allows the product to respond to changes in Read More …