Aqua Porter was a guest on my podcast and this e-book is a transcription. Aqua is a Vice President of Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth Read More …
Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans. Clarity, few people understand the strategies. People may not be directly linked or measured by the outcomes. Money, the entire process is not totally funded. Management looks for quick wins versus Read More …
The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success. Speed is much, much more than the ability to run your Read More …
The very best thing about organizing and “systemizing” your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would Read More …
Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the Read More …
I will have the pleasure of assisting Systems2win at the upcoming AME, Association of Manufacturing Excellence, Kentucky 2009 International Lean conference to be held October 19-23, 2009. Systems2win is a supplier of Lean Six Sigma software tools and will be highlighting their Value Stream Mapping/Management system and their Standard Work template. The AME event celebrates Read More …