This is part 3 of a 3 part series on Determining your customer perspective. Can you retain this customer? Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across Read More …
This is part 2 of a 3 part series on Determining your customer perspective – Can you satisfy these customer segments? As I mentioned previously, all customers behave and act differently. The personal contact that they receive from your organization should certainly attempt and make them feel that way. However, at some point and time Read More …
This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer? I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing Read More …
Here are this month’s new additions Get Clients Now Answer Center When Is a Niche Not a Niche? -Article by C.J. Hayden Has your professional services business defined its market niche? You may think so, but a closer look might reveal that your chosen niche isn’t as effective as it could be. You may have Read More …
First answer the question: What do you have to do? Get Found Online: To run a successful online business, people need to be able to find your website. You must improve your visibility. Improve Your Traffic: You must use customized SEO and Social Media tasks that help you boost the number of visitors to your Read More …
I am working and creating some examples for the Lean Marketing House, and I wanted to create several A3 reports on several pieces of the foundations. As I was struggling to get started, I remembered what my first Lean teacher told me: Start with 5S so that you don’t spend your time on anything wasteful Read More …