Managing Customer Value
As the business landscape continues to evolve, so does the role of the modern salesperson. From navigating an increasingly challenging marketplace to staying up-to-date on ever-changing trends, sales professionals are tasked with succeeding in a rapidly evolving environment. To meet this challenge, modern salespeople must possess unique skills and a mindset that positions them to Read More …
The implications of a distributed world are far-reaching and majorly impact marketing and distribution. A distributed world requires the use of multiple channels and outlets for marketing and distribution, including digital, social media, television, and more. This requires detailed market and financial performance data, which must be included in distributor contracts. As such, it is Read More …
In today’s digital-driven world, automated marketing is a powerful tool for reaching and engaging customers. An automated marketing campaign can deliver highly personalized and tailored content to users across multiple digital channels to drive conversions, build brand awareness, and increase customer engagement. Hyper-automation is the next step in this evolution. It goes beyond basic automation Read More …
Marketing teams can use artificial intelligence (AI) tools to target and personalize campaigns more effectively, resulting in increased conversions and sales. Several AI-powered marketing platforms can help you better understand your customer base and target them with more relevant content. AI tools can also help you create more personalized content and ad campaigns and automate Read More …
Compensation is a key factor in employee retention and satisfaction, and the sales department is no exception. Businesses must ensure their sales force is adequately compensated for their efforts to generate revenue. However, many organizations rely solely on salary-based compensation plans instead of including other metrics to reward their sales teams. When it comes to Read More …
Value-based pricing is an innovative approach to setting prices that recognizes that customers vary in their willingness to pay and seeks to capture this variation. Value-based pricing allows companies to optimize revenue and profits while delivering better customer experiences by focusing on customers’ unique needs and willingness to pay. While traditional pricing approaches, such as Read More …