What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with Read More …
If you are using ACT!, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts. Swiftpage Drip Marketing blends simple functionality, Read More …
Do you want to inch up the charts or do you want to leap? I think that is the greatest reason Lean-style thinking has develop Kaizan events. Focus on results and “LET’S GITTER DONE!” However, if you want to get something accomlished having a trained practicioner or Black Belt may prove very beneficial to you. Read More …
I was reading a past Ten Step Project Management Newsletter about the cost of quality and thought it was a great addition to this week’s posts. Building quality steps in the workplan adds a certain amount of effort and cost to the project. However, these incremental costs will be rewarded with increased benefits and reduced Read More …
Forget Six Sigma, let’s get some results. Think about the 80/20 rule. If you are going to get 80% of your results from 20% of the problem than narrow even further to 95/5 if you can. So when you institute a quality program focus on small areas that get big results. Why waste your efforts Read More …
Quality is measured by our customer. Therefore, our goal should be to meet our client’s requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality’ means the best advertisement, the best circulation and absolutely 100% open rates. However, in most cases, the customer does not expect, Read More …