The Duct Tape Marketing Fish Story
I removed the video from YouTube. Please contact if interested in viewing it.
If you control it well, it flows well!
Simple, concise control is now what you need. If we cannot build it into the project we have to go back to the Measure phase or even to the Define phase. Without controls, we will return to the old way of doing things and when asked about it three months later we will say, “Oh, Read More …
Going to improve something, improve it!
Why waste everyone’s time? Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or Read More …
If you are going to Improve, you have to know your math
In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use Read More …
How do you measure the value you add?
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …
Do you know much value you provide
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …