Managing Customer Value
Why waste everyone’s time? Some may have been thinking that we have been wasting our time. But changing the process without the data is cause for failure. You have heard it time and time again, JUST DO IT! We have been trained that way, action is accomplishment. But the wrong action may accomplish little or Read More …
In the previous exercise, I just discussed the Measure phase of DMAIC and wanted to let you in on something, I left a little bit out. I think the average person hates math, especially marketing people. I only gave you a slight introduction, mostly for you to evaluate the process. Even if you only use Read More …
Yesterday I discussed creating a Value Stream Map to discover the value and opportunities you had in your marketing process. Many companies stop, right there. However, the value cannot be determined till it has been quantified. This is where the use of Six Sigma can be utilized so effectively. If we accept the Current Value Read More …
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
This content from: Duct Tape Marketing : Collaboration as a Total Business Strategy The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it was generally Read More …
As any reader of my blog knows, I believe in a system. But a system does not work unless you have performance indicators along the way. And the real secret is that your system only works as well as your Key Performance Indicators (KPI) are constructed. The time spent in making good KPI’s are well Read More …