WCBF’s 4th Annual Global Lean, Six Sigma Conference

The Global Lean, Six Sigma and Business Improvement Summit & Industry Awards truly represent the largest gathering of leading experts and senior executives across various industries that are passionate about achieving process and business excellence. Learn first-hand from their exceptional vision, leadership, cutting edge innovation and dedication to quality for phenomenal organizational results. The agenda Read More …

To be effective – HOW COOL does your marketing have to be?

I am just not sure you can make anything that is cool enough anymore to really be an eye-stopper. The only ad that I think of right away, is the Apple notebook that fits in an envelope. After a recent presentation to a group of start-up businesses, I asked for feedback. The only negative feedback Read More …

Swiftpage included in Business901 Product Offerings

I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups Read More …

Another word for Marketing – How about Voice of the Customer?

Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …

If you control it well, it flows well!

Simple, concise control is now what you need. If we cannot build it into the project we have to go back to the Measure phase or even to the Define phase. Without controls, we will return to the old way of doing things and when asked about it three months later we will say, “Oh, Read More …