One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be Read More …
If you have followed me at all, you realize that I am not a big believer in advertising as defined by most people. I do believe in 2-step advertising and especially if you have something of perceived value that you can offer to a prospect. Let us define 2-step by John Jantsch of Duct Tape Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …
Kingdomality is a book written by Sheldon Bowles published in 2005. This book is a great resource for understanding oneself and others in your organization. The advantage of understanding the people in your organization is that once you understand their personalities many times you understand so much better what they are saying to you. People Read More …
"In the future everybody will be world famous for 15 minutes." — Andy Warhol, 1928-1987. You’ve most likely heard this famous quote before. Andy Warhol refers to a special time in our lives when something we’ve done or accomplished gives us the visibility and recognition we deserve. If you were to look back took an Read More …
The Microsoft Newsletter this month had some great material in it. As far as newsletters go, I recommend this one. This is a short excerpt. Welcome to Small Business+ Insight, the newsletter that delivers custom small business advice and technology information to help you succeed. Look for the plus sign to identify Small Business+ exclusives. Read More …