Managing Customer Value
In this May 21st Workshop You’ll Learn: The 5 essential ingredients every business plan must have to be successful. How to write a vision statement that graphically describes your business in two sentences or less. How to create a mission statement that attracts your ideal customers. How to design quantitative business and financial objectives that Read More …
This is something that every business owner should do right now. When people search for your name on Google (and if they are considering hiring you they do) you now have the ability to create a profile and have it show up on page one of Google. Google Profiles is a somewhat new service from Read More …
Last month Nancy Duarte spoke at Web2.0 Expo and it was a huge success. In preparation for her talk she asked me if there would be a way to reproduce an exercise called “Speaker & Audience Mapping” that she usually leads in the slideology workshops. The exercise goes like this: the audience picks one of Read More …
One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be Read More …
If you have followed me at all, you realize that I am not a big believer in advertising as defined by most people. I do believe in 2-step advertising and especially if you have something of perceived value that you can offer to a prospect. Let us define 2-step by John Jantsch of Duct Tape Read More …
Introducing the 30 day JumpStart Plan. In this version you get the software as well as 2 meetings with a Duct Tape Marketing Coach to help you get started right, keep you on track and give you some feedback on the state of your plan. This just might be the perfect low-cost option for someone Read More …