You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. When I do this step, I am usually handed a tri-fold brochure, tons of product material, post cards, 4-color advertisements and Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing Read More …
If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, “Can I see your marketing plan?” That will send some shimmers through them. I’m dead serious about this requirement, it is really not an option. If you read any of the material most marketing Read More …
If this does not resonate with you, than you have 50% of your marketing problems solved. I just simply struggle with this subject more than any other, when I am implement a marketing system with a client. Finding Your Ideal Client, what is so tough about this? Can you define yours? If you have a Read More …
I am always looking for different ways to differentiate myself from the competition. One f the ways I found how to do this is looking in different markets for ideas that I can apply to my surroundings. I was thinking about a blog post for this site and wondered, who has the toughest time standing Read More …
I enjoy using off the shelf standard products, they usually work. and adapt them to my use. Saves a lot of customization cost and the upgrades are cheap. I created this 18 page e-book to let you review my thoughts on using Lean Six Sigma principles and applying them through the Marketing Plan Pro software. Read More …