This is a decision tree that I acquired from the Free Management Library many years ago. I recommend them as a very viable source of information. But to continue on with my series of blog post, on Mirror Marketing, the first requirement we had was to formulate the decision process of the customer. Many will Read More …
Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely Read More …
Ok, I ha ve been seriously writing for about a year now. I have even discussed writing a book, what else would you do with a few hundred blog post? But lately, I have been getting some articles published by a few heavyweights, most notable: The American Express Open Forum published two articles of mine Read More …
This is a rather long video over 15 minutes but it demonstrates how to apply Lean Marketing principle thru the use of Marketing Plan Pro powered by Duct Tape Marketing. You do not have to be familiar with the software to watch the video but it would be helpful if you had downloaded the 7 Read More …
I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0
Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …