How would you know if you are in trouble? One thing I will say though: “It seldom happens overnight.” Even in turbulent times you typically will see signs of it coming. So here are some suggestions to know when drastic measures are needed: The obvious: sales are decreasing faster than the economy is shrinking. Customers Read More …
by Paul Dunay I think Seth Godin outlined marketing’s Catch 22 best in his book The Purple Cow (and I am paraphrasing here): When times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive. As marketers we are so often faced with the dilemma Read More …
A 5S overview: Sort – Separate the task Simplify – Make the process easy Sweep – Remove unnecessary items Standardize – Document the process Sustain – Maintain the changes As you can see, practically any part of your organization can probably use a little 5’s. When starting with Lean, the 5S approach is usually one Read More …
Introducing the Duct Tape Marketing Coaching Excellence Series presented by the Duct Tape Marketing Authorized Coach Network and iLinc Web and Video Conferencing. Mark your calendars today for an exciting series of live interviews with some of today’s brightest stars in the world of business, marketing, publishing and innovation. Each month the Duct Tape Marketing Read More …
I just participated in the Yellow(Gold) Belt Training offered by the TQM Network and the Lasater Institute. The training named “The Science of Systematic Innovation” covered the basic components of Lean Six Sigma. The process was several intensive days of training in developing actual Lean Six Sigma principles. The training took place this month in Read More …
Be willing to challenge the obvious! Why consider something like this? When first embarking on Lean Marketing you must be willing to challenge your minds to accept change and not accept the norm as the answer. Technorati Tags: T-shirt Folding,Lean Marketing,Lean Six sigma Marketing,Folding Shirts,Change