What Buyers Value: To better understand what buyers value, it is important to know how most companies fall short. Many companies make mistakes, starting with the wrong questions, relying on assumptions, and not taking the time to listen. As a result, they often fail to connect the dots and understand what buyers are looking for. Read More …
Strategic planning is a major part of any company’s operations. It relates to developing a vision and a plan for the company to achieve its goals and objectives. Strategic planning is not a one-time activity; it should be an ongoing process. Strategic planning involves identifying your target markets, customers, products, services, and competitors. You must also Read More …
As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …
Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. What is customer value mapping? Customer value mapping is a qualitative approach that looks at the perceived value of a product or service from the customer’s perspective. This article will cover the following Read More …
Understanding Customer Value: In business, customer value is essential to success. If you don’t know what your customers value, how can you give it to them? And yet, despite its importance, customer value is often misunderstood or ignored altogether. In this article, we’ll explore the concept of customer value, why it’s important, and some of Read More …
As we all know, organizational change is hard. In addition to managing the practical aspects of any transformation—budget, headcount, timeline—there is the challenge of getting everyone on board. To successfully socialize an initiative and create buy-in, leaders need to tell a story that engages employees and helps them understand how the initiative will improve their Read More …