Managing Customer Value
Putting the ideas of a futurist such as Amy Webb into practice can be a good start. The ideas Webb discusses in her book has helped me refine a few of my methods. It has helped me develop a better practice routine and believe it gave me a better feel for evaluating the future and as Read More …
What if we stop trying to solve problems for customers? What if the customer left with the thought of What If? Problem-solving has been commoditized. It is an idea that has been widely spread with a great deal of research. A few examples: Dan Pink aspires to this thinking in his book, To Sell is Human that problem-solving Read More …
Why not simplify the process and use an established methodology, a way of thinking to your business? Don’t leave good ideas fail because of a poor process. Processes are not easy. Change is not easy. Lean will not offer you a step by step process to make growth work. Lean only offers a better opportunity Read More …
Triangulation is not only the world’s strongest geometric shape but I would argue the strongest sales and marketing concept that we can employ. In land surveying, two points do little besides determining a distance. That third point is what provides the relative position. In sales, the idea of seeking out the decision-maker and closing the Read More …
Marketing with PDCA was the 2nd book in the Marketing with Lean series and is available for free. No reg, just download it from this page link: https://business901.com/e-books/marketing-with-pdca/ A quick review: [slideshare id=8942645&doc=mwpdca-110820204801-phpapp01]
The steps of the scientific method can be summarized like this, Observation, Explanation and Testing. This method is the basis for just about every problem-solving method. We might call it the Granddaddy of research experimentation. I think it is worth a review more often than we actually do. The basic logic behind the method, I believe will help you Read More …