Managing Customer Value
This is an A3/Canvas outline I have used for introducing a Service Design project with a Lean umbrella. It depicts the online/offline program that is conducted over 90-days. Typically, I would recommend several more follow up session after the initial period as we take the selected prototype through PDCA and eventually SDCA. A common misinterpretation is the Read More …
There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it Read More …
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]
Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. [arve url=”https://youtu.be/K3dEIgF8yaQ” /] Read More …
Do you have a path to evaluate your differentiation? Do you have a logical way to get there? Try out these steps to see if you have your bases covered. [slideshare id=89663789&doc=differentiation-180305144004] I was inspired by these books Assessment and Student Success in a Differentiated Classroom by Carl An Tomlison and Tonya R. Moon – Read More …
Rob Cross is the Edward A. Madden Professor of Global Business at Babson College. For almost twenty years, his research, teaching and consulting have focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. He has worked with over 300 leading organizations (companies, government agencies, and non-profit organizations) across industries on a variety Read More …