Customer Value Lens

In part 2 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed The Customer Value Lens. Mike says, “That means the first thing you have to do is be out in the marketplace, be out with customers, potential customers or new markets and be looking for the problems, the things Read More …

Case Study using Lean Startup Techniques

The video is far from perfect, some of the questions you will not even be able to hear.  However, when we are talking about new Lean Startup theory with a mix of Product Innovation and Product Launches this is as good of a case study I have found for public viewing. Lean Startup case study Read More …

Theory of Constraints in Innovation

Mike Dalton was my guest on the Business901 podcast . Mike is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. The Guided Innovation System™ , their unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and Read More …

Listening to your Customer’s Heartbeat with a Stethoscope?

John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states: There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage.  If that is true (I think it is Read More …

Sales & Marketing Work Together?

Many organizations would say not at all. Others believe they do, but really don’t know. A few will say very well, but I would believe these really, really don’t know. Why since they are so intertwined do they not work well? A few reasons: Marketers are typically introverts and Sales are extroverts. Marketers deal with Read More …

Fail Early and Fail Often

Scoot Anthony is one of my favorite authors and has authored several books to include Seeing What’s Next: Using Theories of Innovation to Predict Industry Change and The Silver Lining: An Innovation Playbook for Uncertain Times.  His advice about innovation in this video supports the message that I have been discussing recently not only in Read More …