I Invent, therefore I am Philosophy

A tinkerer and inventor since age 7, Javier is a rising senior in high school. In 2008, Javier founded the non-profit organization Inventors without Borders to encourage and enable teens to use their talents to solve real-world problems. In 2009, Javier won the first place award in the Ashoka-Lemelson "Invent Your World" competition with his Read More …

Cap-Do Audio Excerpt of Book

When we use our typical sales and marketing approach, we form an idea of the way things should be, forming maps or journeys that we want our customer to adhere to. As they get further along, we have so much invested that our manipulations get stronger. When they push back, we push back. When we Read More …

CAP-Do: Connecting Demand to the Lean Supply Chain

CAP-Do: What makes CAP-Do so attractive is that it assumes we do not have the answers.  It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. CAP-Do is an emergent process. You may know the outcomes that you desire but that Read More …

Strategy & Customer Service, Part 2 of 2

John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …

Lean Sales and Marketing Serenity Prayer

The Serenity Prayer is the common name for the prayer by the American theologian Reinhold Niebuhr that reads: “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” This prayer popularized by Alcoholics Anonymous can be fitting in Read More …