Managing Customer Value
Distinctive assets are unique elements brands use to establish their identity and differentiate themselves from competitors. They encompass a range of visual and auditory identifiers that consumers can instantly recognize and associate with a brand. Common examples include logos, colors, jingles, and even mascots. For instance, when you think of Apple, the sleek, minimalist Apple Read More …
Defining Pricing Power: Pricing power refers to a company’s ability to raise the prices of its products or services without significantly affecting the demand. It reflects how much a business can control its pricing strategy about its competitors and the market. Essentially, it’s about balancing and maximizing revenue while maintaining customer interest. For instance, consider Read More …
Project managers who embrace uncertainty can spark powerful growth in client-facing projects. A curious mindset helps them turn challenges into chances to learn and innovate. Teams can improve their problem-solving abilities and build a culture that values continuous growth. Three Mental Shifts That Shape an Experimental Mindset Client-facing remote projects need an experimental mindset to Read More …
Brand awareness is a crucial aspect of any marketing strategy. It represents the extent to which consumers recognize and remember a brand. A strong brand awareness informs potential customers about your offerings and equips them to make informed decisions. It is the foundation for brand loyalty and customer trust, vital for long-term business success. Think Read More …
A simple test with different shades of blue earned Google an extra $200 million in annual ad revenue. Bing’s revenue jumped 12% – over $120 million – just by changing how ad headlines looked. These real-world examples show the amazing impact of systematic testing. In the ever-changing market, people see hundreds of marketing messages every Read More …
The method starts with the customer experience and has changed how teams build successful products. Amazon has used this approach since 2004 to guide major product developments through their PR/FAQ (Press Release and Frequently Asked Questions) document. Product team leaders and business owners can create products customers want when they become skilled at the Working Read More …