Managing Customer Value
Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything marketing/ digital strategy, social media, Read More …
Having a little fun this week and offering the Marketing With Lean 5 PAK as a contest on Facebook. After every 50 likes I will randomly choose a winner. Next Winner chosen at 500 Likes Be Eligible to Win Marketing With Lean 5 PAK
Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!
Lean Sales and Marketing is just not another extension of Lean into another area of business. If you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
Kevin Allen is an expert in business development and in leading companies and individuals to achieve their ambitions. Kevin is the author of The Hidden Agenda: A Proven Way to Win Business and Create a Following. He spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Read More …
Next week’s podcast is with Kevin Allen, author of a very unique book called The Hidden Agenda: A Proven Way to Win Business and Create a Following. Kevin comes across initially as someone from the Mad Men era. He worked with the McCann World Group, the Interpublic Group, and Lowe Worldwide, where he helped gain Read More …