Managing Customer Value
The war room has been around forever and of course the original use was by generals. This enabled them to visualize the field of battle The most famous, War Room was made into a 1993 American documentary film made in 1993 about Bill Clinton’s campaign for President of the United States in1992. Though still popular Read More …
Businesses and individuals are becoming exponentially more productive and efficient thanks to the innovations that connect them. Between email, Skype, and telecommuting, the landscape of business communication and collaboration is vastly different than it was even a few years ago. We will see just how many of these technologies are helping businesses today, and how Read More …
I have to preface this saying that this is pure conjecture on how to sell to Toyota. I have no product or client at this time considering doing this. If you do have a product or service that would like to try this approach, please feel free to contact me. My door is open. I Read More …
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams to work toward them to management practices. In Lean Marketing practices, I advocated the use of Value Stream Mapping Process to identify: Customer’s Decision Making Path Sales and Marketing reaction to Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …