Mapping Expectations of Customer Behavior

Understanding Respect for People/Customers Most of us will agree when it comes down to the actual purchase decision, it is seldom the best functioning item that gets purchased. Rather, it is a combination of other factors including the other two legs of value; social and emotional. For example, it is why we choose a known Read More …

Old vs New Lean SOAR vs SWOT

Traditional Lean practitioners equate Lean to waste reduction and problem solving (SWOT). New practitioners of Lean emphasize knowledge and strength building (SOAR). More information: A New Approach to Lean – Robert Fritz. and Strength–Based Lean and Six Sigma. I equate this to the fundamental difference between SOAR and SWOT. SWOT is the age-old concept of Read More …

Do Compromises hinder Advancement?

Are compromises something that you should do? Not with yourself and maybe not within your organization. Watch this video that is part of the collection at http://www.PhilosophersNotes.com. Do you struggle between dreaming big dreams and then doubting whether or not you can attain them? I think you’ll enjoy this Philosopher Notes episode where we check Read More …

Follow Pareto not Wanamaker in Customer Retention

Should Lean Marketers be using the Wanamaker Principle or the Pareto Principle in your Customer Retention programs? John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have written about this on several occasions on how this is a good thing, not a bad Read More …

Is your Organization looking at the High or Low Points?

The other piece of it is when we look at those things that are the high point experience, the story of the organization changes. It becomes a story of how good we are in our capabilities versus how bad we are. – John Steinbach John was my guest last week and we talked so long Read More …