Why should half of your marketing fail

The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinertsen is simply a great author that takes what I Read More …

Create Space, Agility & Create The Future

In Engineering Live I read an interesting article titled, “How manufacturers can prepare for post-recession profitability.” David Hatrick, a technology and innovation consultant with PA Consulting Group in Cambridge, UK, recommends that manufacturing companies adopt a three-pronged strategy in order that they can emerge from the downturn as winners. His strategy is: create space; create Read More …

Listening to your Customer’s Heartbeat with a Stethoscope?

John Mariotti of Small Business Trends wrote an interesting article titled “A Hazard of Innovation: “Falling in Love With Your Own Ideas” on the American Express Open Forum. John states: There seems to be widespread agreement that innovation is the path to profitable growth and competitive advantage.  If that is true (I think it is Read More …

Go to MoSCoW and improve your marketing Copy

With a lot of help from Wikipedia: MoSCoW is a prioritization technique used in business analysis and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement – also known as MoSCoW prioritization or MoSCoW analysis. The capital letters in MoSCoW stand for: M – Read More …

Lean in a Professional Practice Ebook

Dr Sami Bahri, DDS runs a private dental practice in Jacksonville, Florida. and is the first dentist known to utilize Lean Management techniques to continuously improve the delivery of quality dental care. Dr Bahri has been called “The Leanest Dentist on the Planet.” This implementation has benefited patients, employees, dental laboratories, suppliers, etc. In 2006, Read More …

Lean in a Professional Practice

For my Tuesday(January 12th) podcast this week, I had the pleasure of interviewing Dr. Sami Bahri the first dentist known to utilize Lean Management techniques to continuously improve the delivery of quality dental care. This implementation has benefited patients, employees, dental laboratories, suppliers, etc. In 2006, Bahri Dental Group provided the same amount of dental Read More …