Managing Customer Value
For quite a few years, I have used this outline to organize marketing campaigns, create web pages or so-called squeeze pages and many other marketing efforts. I first ran across this outline in the book, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by Jahn Zagula and Richard Read More …
Do we focus on the customer too much? Most of us would disagree and say no that we should focus on the customer more. However, recently we have seen a tremendous amount of books written on organizational clarity. One of the reasons is that without understanding our purpose as an organization or as an employee Read More …
I use to think that Vision and Mission Statements was just a consultant/academic type exercise. I did them but I have to honestly admit, it may have been more of an exercise than a real vision. In recent years, working with such a variety of companies, I have shifted my thinking. Without vision, you seldom Read More …
Irene Etzkorn, my guest on the Business901 podcast, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity Read More …
Many of us that drink the Lean Kool-Aid view Lean as the ultimate business methodology and any Lean implementation falling short of a complete transformation is a failure. If an organization chooses a different course than fully buying into a Lean Transformation”, what is the harm? It is about the business being a success, not Read More …
Theodore Panagacos, a former Management Consultant with Booz & Company in the podcast, Business Process Management more than an IT Function, gives an introduction to Business Process Management. Theodore recently authored the book, The Ultimate Guide to Business Process Management: Everything you need to know and how to apply it to your organization. His book Read More …