Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
Moving from Goods Dominant Logic to Service Dominant Logic? In the book, The Reciprocity Advantage: A New Way to Partner for Innovation and Growth, the authors give examples and describe the success of TED, IBM, Microsoft, Global Food Safety Initiative, Google, Apple, Airbnb and Tech Shop on creating new partnerships in order to achieve extraordinary growth. Read More …
We are all familiar with SWOT – Strength, Weaknesses, Opportunities, and Threats. Few of us have not experienced creating one; it is sort marketing101 and even Business Planning101. It is effective and often used tool. What you put into it, is what you will get out of it. I challenge the use of SWOT occasionally, Read More …
Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
Even within the realm of sales management, it’s important to recognize the interacting dimensions that must be managed to link selling effectiveness with strategy. – Excerpt from the book, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Excerpt from tomorrow’s Business901 podcast with the author Frank Cespedes: Joe: Well, I guess I’ll start where Read More …
This is a collection of 26 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Operational Excellence A collection of Business901 Podcast Transcriptions that centered on Operational Excellence with a bit of Hoshin Kanri in the mix. Several people included are Art Bryne, Adam Zak, Ari Weinzweig and 23 others. Stacks are Read More …