Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach . In the broad sense the duties of this position should include: Content – this one is Read More …
Ok, I am a Duct Tape Marketing Coach . Does John have to be nice to me ? Actually, he is a very generous person and I am fortunate to be associated with his organization and him. Thanks John for the plug. Don’t know much about Duct Tape Marketing ? Technorati Tags: Duct Tape Marketing Read More …
The 28 Day Plans are really kits that have been compiled from the best material that these products offer and establishes a basic understanding on how to apply the principles of each through an initial seminar and then 28 days of coaching. By participating in group coaching it is like being a part of a Read More …
People are reigning themselves in and one of the reasons is that traditional media is not working for them. They are very hesitant to jump into social Media because of the unknown. As a result, they retreat. I am different than other marketers in thinking that most are right. If marketing is not working, why Read More …
Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. How long can you last as a differentiator? As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged Read More …
I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can Read More …