Managing Customer Value
The 28-Day Plans are really kits that have been compiled from the best material that these products offer. They establish a basic understanding of how to apply the principles of each through an initial seminar and then 28 days of coaching. Participating in group coaching is like being a part of a mastermind group Read More …
People are reigning themselves in and one of the reasons is that traditional media is not working for them. They are very hesitant to jump into social Media because of the unknown. As a result, they retreat. I am different than other marketers in thinking that most are right. If marketing is not working, why Read More …
Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. How long can you last as a differentiator? As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged Read More …
I have always been a big advocate of building a customer profile. Even going as far as knowing what your ideal client hangs on their refrigerator(DTM Tip). But honestly, can you describe them or even paint a picture of them. Try these questions, just to get a start and keep adding. The demographics you can Read More …
I seldom blog surveys but I felt this one to be of particular value from Maketingcharts.com. Not for the shift in online marketing, I don’t believe it is a shift as much as just following the market, but because the need to makre sure you allocate your dollars properly. I have seen to many people Read More …
Thanks for the post, John. Raises a lot of questions for me! Putting search into the hands of the user may bother a lot of SEO people. Can you really count on being in the top 3 anymore? Or even the 1st page? Will SEO people come back and say, yes but there are only Read More …