Managing Customer Value
This is fun tool from the Forrester Website that is based upon the book, Empowered. In Empowered, the authors demonstrate how companies can successfully transform their business through the employees called HEROes (highly empowered and resourceful operatives). But they do not stop with just employees they also share ideas on how to leverage empowered customers. Read More …
Listen to Dr. Womack discuss Lean in the 2nd part of a 2 part podcast. Part 1 of the podcast was A Gemba Talk with Womack on Lean. We discussed his new book Gemba Walks and many of the problems in implementing Lean. Just the intro and ending was repeated, about 2 minutes on each Read More …
By leading the Americans in his audience at TEDxPSU step by step through the thought process, sociologist Sam Richards sets an extraordinary challenge: can they understand — not approve of, but understand — the motivations of an Iraqi insurgent? And by extension, can anyone truly understand and empathize with another? This is very powerful video Read More …
Lean Sales and Marketing is driven by several different factors with the one explained in this video being the most important. If you want to see what is at the core, watch this video. Related Information: Lean Marketing Creates Knowledge for the Customer The Pull in Lean Marketing The 7 step Lean Process of Marketing Read More …
I believe in an iterative or Agile type of a process in sales and marketing. I think that the typical marketing funnel (Kill the Sales and Marketing Funnel) that sets the framework and deliverables at the start of a cycle is outdated. The primary reason is that it assumes that sales and marketing is a Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …