How to apply Soap Opera Sequences to Your Email

Connect with your leads and build the relationship that will create repeat buyers. It’s no secret that email is one of the primary ways of communicating important information. The problem we have seen over the years is an influx of companies that use this method of communication in a way that is impersonal and irrelevant. Read More …

Do We Need a Process for Innovation

This weeks Podcast guest is David Hamme. David enjoys helping leaders uncover opportunities, examine problems from new angles, and executing the plan to bring them to fruition. His goal is to make your life easier and supercharge your performance.  His recent book, Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution is compilation of Read More …

Question Transformation

Roger Schank wrote a book, The Creative Attitude: Learning to Ask and Answer the Right Questions: a few years ago that still is one of the better books that I have found on asking the right questions. From an Amazon review, “He describes how we think unconsciously using scripts. It is when this script fails do Read More …

Share a Vision, Create a Sale

Think of all the things we need to deal with in sales: Present and future priorities Problems and Needs Gains and Opportunities Relationships and Influencers Technical Opinions People and Resources Money and Budget allocations Upcoming Schedules This list is just the tip of the iceberg, and all these are continuously changing. Salespeople have to be Read More …

The Importance of Selling in a Startup

The new way of thinking about innovation is not limited to a great product/service idea says Blake Masters, co-author of Zero to One: Notes on Startups, or How to Build the Future. Related Podcast and Transcription: A Path For Future Innovation An excerpt from the podcast: Joe: One of the things I really liked about Read More …

Applying Reflection to the Lean Sales Process

I have always thought Hansei or Reflection was a key part of Lean thinking. I talk about it as part of introducing CAP-Do in the video below. Slides of the above Presentation    If you have not purchased CAP- Do, it is available for download as a PDF. P.S. Peter Senge calls this process Presencing Read More …