Value Stream thru Accountancy

In this eBook, we discussed how accountants need to become an integral part  of the other departments. No longer can accountants only relay past financial data. They need to participate in the Value Streams with real time numbers which will enable other departments to make quicker and more accurate decisions. Lean Accountants are simply spending Read More …

Bridge Between Six Sigma & Marketing

In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a Read More …

Applying Six Sigma to become Best In Market

My podcast with Dr. Reidenbach was about achieving Best in Market Status. He has outlined this strategy in the book Best in Market where he details a process for assessing how organizations targeted product/markets define value and how this information can be delivered to key operational and strategic areas of their business. The Best in Read More …

Lean your Marketing by Dominating with Customer Value

I have the opportunity to offer this book on my website at a low introductory price of $14.99. Dominating Markets with Value will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides an approach to Read More …

Successful Lean Implementations

Training Within Industry TWI may be the Missing Link for a successful Lean Implementation. Jim Huntzinger believes it was for him and explains why it was for Toyota also. It is a learn-by-doing approach that helps your team leaders create a high performance, cross functional team. Podcast: Is Training within Industry (TWI) old hat? TWI Read More …

Mapping differs in Lean Marketing

In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization‘s value proposition. This means that the Read More …