![Opportunities are Discovered](https://business901.com/storage/2020/07/DISCOVERED-860x484.jpg)
Most Opportunities Are Not Created; They Are Discovered
Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …