Managing Customer Value
Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …
Digital Marketing has made it so easy and automated. We have all been here. We start out creating a landing page, give away something of “value” and dump the contact into an 8-piece auto-responder over the next 15 to 30 days and then transition them to our regular email base to keep in touch. We Read More …
The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …
This is a Saturday experiment with a Flip-Book process that I want to try using. Let me know what you think of it and the content I used to test the process. If you want to use full-screen press on the horizon hashes, the more section to choose and to check out some other features. Read More …
In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous blog posts, Not as easy Read More …
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and not only do we have Read More …