In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names. I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
Software development teams have been using Agile Project Management for several years now; this process has assisted them in their planning, execution, and feedback cycles. Could your marketing learn from them? Answer these questions: Is your marketing become more complex? Have you added multiple new product lines? Have you added different channels of distribution? Have Read More …
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but Read More …
A recognized senior executive leader and business consultant, Roy Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. With over 30 years experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance Read More …
Can I help? I have always been surprised why consultants seldom if ever develop passive income streams. They write countless articles, speak at numerous trade functions, hold workshops and webinars, all with the intent of gaining customers but miss the real reason, BECOMING A RECOGNIZED EXPERT in their field. Speaking for myself, I never saw Read More …