Smart as a 5th grader, you can implement Poka-Yoke

These are the the tools I use for Poka-Yoke Implementation. It will make you as “Smart as a 5th Grader.” Yes, this is not rocket scientist stuff. It is easy and simple. Now, these methods alone will not get you to Six Sigma Quality levels but they will start you on the path of continuous Read More …

Can your Marketing Mistakes be Eliminated?

These are two basic paths that we could assume in our path to perfection. You can look at the fact that people will always make mistakes and therefore we must accept defects. We set up final inspection or checklist or just wait and see if the customer notices it. Or we can take the attitude Read More …

Start Fixing Marketing Mistakes

In the previous blog post, I discussed the Strategic side of the Lean Principle, Poka-Yoke. In the tactical side, we get away from the big picture side of the equation and start looking at some of the actual tools we will use to create Poka-Yoke process. I created a flow chart to guide us through Read More …

A Customer-driven Marketing Company?

Are you creating inbound marketing materials and strategies that are customer centric? Or, are you a company that creates outbound material that are forced on customers and as a result driven from the inside out. The new wave of marketing is becoming not only more inbound, but the stakes are getting raised higher and higher Read More …

Marketing is a Big mistake

If you are a successful company, why would you need marketing? What makes you a complete success in your customer’s eyes? If you did all this, would you need marketing? Some examples: Sales Price = Always sell at a price customers are willing to pay. Diversity = Make only what customers need. Quality = Make Read More …

I believe in a Marketing System

When people start talking to me I normally can tell if we are a good match very quickly, I simply state; “I believe in installing a marketing system .” Depending on the answer, I know right where to slot them in my marketing funnel. Convincing someone in a short amount of time that a system Read More …