It is quite frequent that in a recession, you become under-staffed. Especially when people start doing jobs they are not accustomed too. The important thing you must remember, busy or not don’t forget your customer. In a down economy having a well thought out DMP can be very cost effective. Example: If you have extra Read More …
In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today Read More …
How do you decide on your marketing budget? 1. Set preliminary budget based on tasks decided upon. 2. Estimate competitors’ budget and adjust accordingly. 3. Prepare budget document with rationale of expenses. 4. Use percentage of Sales The most common method is using percentage of sales. However, what happens if sales go down? The problem Read More …
You pay a significant amount for a sales call, why not reinforce it. If you are making a sales call, maybe even introducing a new line what would you think about this scenario? Day 1: Send an email out asking for an appointment and to introduce a new line of interest. Day 3: Call to Read More …
What do you do when you get a new lead for your business? Do you have an automated system that kicks in that will give you the best opportunity to nurture and develop that lead into a solid prospect? Or, increase your conversion rate? However you obtain new leads, it is important to follow-through with Read More …
If you are using ACT!, you already understand the importance of knowing as much as you can about your customers. To take this knowledge to another level, join the thousands of people who use Swiftpage to perform comprehensive management of email campaigns, and enhance their marketing and sales efforts. Swiftpage Drip Marketing blends simple functionality, Read More …