Do you know your competition? How well? Remember, the old adage be close to your friends but keep your enemies closer. But my main point to this is, do your homework. Lack of preparation is for amateurs. Ask your self these questions: Identify your major competition on both a regional and North American basis. Explain Read More …
Attention: Small Businesses, Professional Services, Salespeople and Organizations: The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed Read More …
Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …
Tim Berry of Palo Alto Software of Marketing Plan Pro did this on target marketing! I am a big fan of Tim’s and encourage you to take a look! Technorati Tags: Marketing Plan Pro ,Tim Berry ,Target Marketing ,Palo Alto Software
In a previous post on Lean Six Sigma marketing-Measure , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Critical Numbers Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …