Managing Customer Value
Hosted by Lean Frontiers On November 16 and 17 the world’s top thought leaders and company practitioners will address the roles of Product Development and Sales & Marketing in the lean enterprise. Why? When an organization pursues a Lean Business Model, it requires a different way of thinking and working… for EVERYONE in the organization. Read More …
Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …
When I discuss marketing needs starting with existing customers, I feel sort of pull-back from most people/organizations. They are looking for new markets and that blue ocean type thinking. I do believe that exploring the new customers and markets should certainly be part of any strategy. However, learning from existing customers is the first step Read More …
At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for under $50. The 12-month content Read More …
“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, The Engagement Funnel, do we Read More …
The Author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing), David Rogers, is my podcast guest next week. The excerpt below was captured after the podcast and I thought of high enough value to share. Hope you enjoy! Joe Dager: The part that I like about and I Read More …