Lean Marketing is a Problem Centric Discipline

Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky business if they would not have won the business. If so, I doubt they would have made the video.      This video is a great depiction of future marketing. Sales and marketing Read More …

Can we build organizations to foster good ideas?

New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Great Read More …

Lessons from Escaping the Improvement Trap

Fact: Within any industry – be it hospitals, public accounting firms, manufacturing, governmental organizations or law firms — 20% of the organizations will be dramatically improving much more effectively than 80% of their competitors.  What does the top 20% do differently than the rest in their respective industries? In The Escape the Improvement Trap: Five Read More …

An Approach to Innovation used by Disney

Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …

Are you an influencer?

The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really changed the work structure and who is influencing the way you do work and from a marketing perspective how your customer is influenced.  Learn the basic concepts of influencing through this Read More …

What does a Customer want?

Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear the inner thoughts of women. It gave him some additional power but how he took that to his advantage well that’s the story. So what does a Customer want? It could Read More …